If you are an instagram user you will probably have noticed they have changed the 'explore' page. Its no longer just tanned people doing selfies 24/7 and those horrible men teasing lions. Seriously, was I the only person to see those guys? Anyway, they seem to have tailored what you see to the other types of people you follow etc.
That's how I came across Thimble and Bobbin. One of Lauras lovely embroideries popped up in my feed and I had to visit the shop.
Whats not to love.